I recently picked up the book Slackonomics: Generation X in the Age of Creative Destruction. The cover is a person in a midflight bungee jump. I didn’t make it far into the pages; the content wasn’t worth wading through the author’s snarky disdain of Boomers. But the cover stuck with me. The picture accurately represents the way Generation X (now age 29 to 49) does business. We are innovative and entrepreneurial. We like to take risks — which can be good, because in the economy that we landed in, risks are often in order.
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