While talking to Charlene, I realized that the ways we communicate and use technology in our churches have three pretty distinct functions:
1) We use it to reach out. In many congregations, people usually check out the website before they enter the church. Our website is our new front door. Another effective outreach tool seems to be our sermon podcast. We regularly get thank you emails from people who listen to it. People have also come to our church because of the reviews on Google maps. What’s been most effective for you?
2) We encourage the congregation. Charlene Li is a business writer, but I was thrilled to find out that she knew congregational culture and understood the challenges of reaching across the generations. She explained that when churches receive outside criticism, sometimes the most important thing is to build up and take care of the body. Use emails and newsletters, and make sure that your communication works across generations.
3) Leaders support each other. Right now, churches are cutting and downsizing. Retiring pastors have watched their nest egg dry up, pastors beginning their careers have found that those entry level jobs are disappearing. Church culture often blames the pastors for the decline. Sometimes it’s the case, but not always. I just don’t believe that former generations were that much more awesome than we are. Sometimes we’re just caught in difficult situations, and we need a place to vent and share with one another. We need to pray for one another. Social media has become that place for many leaders.
What functions would you add?
Oh! And new season of God Complex Radio is scheduled to come out on Tuesday! We’ve had a bit of furniture rearranging to do in the summer/fall. When Bruce Reyes-Chow stepped down from his Moderator position, Landon Whitsitt stepped up as Vice-Moderator. Landon put a ton of work in as the producer, so we’ve had to figure out how to redistribute that. Now I think we have… Landon’s going to do a bit more hosting and less producing. And we’re adding a new person on the team to help produce. But more on that later….